Marketing Ninja (black belt)
Welcome to my website. Thank you for stopping by and I would love to introduce myself:
My name is Sandra, and I am the creator and owner of Black Box Marketing.
My love for marketing started almost 25 years ago when as a 3rd year marketing student my lecturer at that time walked in and spoke for almost 2 hours non-stop about marketing. It was love at 1st sight (marketing; not the professor). I further my career in marketing by working for almost 12 years in the field of marketing at a big South Africa corporate. My lecturing career started 16 years ago and I devoted my life to empower minds to be able to conquer their dreams and careers.
I am passionate about marketing and I specialize in the field of Consumer Behaviour, the psychology of marketing. The mind of the consumer can be viewed as the "black box", exactly the same concept as with an airplane. If we as marketers/business owners can understand the black box, or mind of the consumer we can better our marketing efforts and serve our customers better.